CORPORATE SOCIAL RESPONSIBILITY (seminars)

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CORPORATE SOCIAL RESPONSIBILITY

Speaker

Magdalena STEFANSKA

Visiting Professor

Poznan University of Economics and Business

 

29/09 | h 14-18 | room Aula Abside (piazza Strambi, 1)

Corporate Social Responsibility (CSR) - basic concepts. Carroll's pyramid model of responsibility. Visser and Frederick’s models of CSR. CSR and the stakeholder theory. CSR and the stakeholder theory 

 

30/09 | h 14-16 | room Aula Abside (piazza Strambi, 1)

Place of CSR in the organization's strategy

 

06/10 | h 14-18 | room Aula Abside (piazza Strambi, 1)

Benefits and Limitations of CSR implementation in corporate strategy. Corporate social irresponsibility

 

07/10 | h 14-16 | room Lab.1.2 (piazza Strambi, 1)

Creating Shared Value (CSV)– M. Porter’s and M. Kramer’s shared added value model. Corporate Social Marketing (CRM) campaigns in CSR-based strategies

 

13/10 | h 14-16 | room Aula Abside (piazza Strambi, 1)

Consumer attitudes towards socially responsible organizations. FCB model

 

14/10 | h 14-16 | room Aula Abside (piazza Strambi, 1)

Standards of reporting about CSR