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CORPORATE SOCIAL RESPONSIBILITY [incontro 1]
29/09/2025 dalle 14:00 alle 18:00
Aula Abside/Piazza Strambi, 1 Macerata (ex Seminario)
CORPORATE SOCIAL RESPONSIBILITY
Speaker
Magdalena
STEFANSKA
Visiting Professor
Poznan University of Economics and Business
29/09 | h 14-18 | room Aula Abside (piazza Strambi, 1)
Corporate Social Responsibility (CSR) - basic concepts. Carroll's pyramid
model of responsibility. Visser and Frederick’s models of CSR. CSR and the
stakeholder theory. CSR and the stakeholder theory
30/09 | h 14-16 | room Aula Abside (piazza Strambi, 1)
Place of CSR in the organization's strategy
06/10 | h 14-18 | room Aula Abside (piazza Strambi, 1)
Benefits and Limitations of CSR implementation in corporate strategy.
Corporate social irresponsibility
07/10 | h 14-16 | room Lab.1.2 (piazza Strambi, 1)
Creating Shared Value (CSV)– M. Porter’s and M. Kramer’s shared added value
model. Corporate Social Marketing (CRM) campaigns in CSR-based strategies
13/10 | h 14-16 | room Aula Abside (piazza Strambi, 1)
Consumer attitudes towards socially responsible organizations. FCB model
14/10 | h 14-16 | room Aula Abside
(piazza Strambi, 1)
Standards of reporting about CSR
- Data ora incontro:
29/09/2025 14:00 - 18:00 - Relatori:
Magdalena STEFANSKA - Percorsi di studio a cui si rivolge:
Finanza e mercati, Management e marketing internazionale, Economia: banche, aziende e mercati, Economia, territorio e ambiente, Data analysis per le scienze sociali - Percorsi di studio a cui verranno rilasciati CFU:
Finanza e mercati, Management e marketing internazionale, Economia: banche, aziende e mercati, Economia, territorio e ambiente, Data analysis per le scienze sociali - Tipologia incontro:
Fisico - Dedicato a:
Studenti
